Cisco ASR 5000 Series 3G Home NodeB Manual de usuario Pagina 9

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Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
A Business Case for Differentiating with Wi-Fi
9
Retention
and Loyalty
for Triple-Play package
offered by competitor
$49 $495
High subscriber
acquisition cost
$115
Average monthly
revenue per subscribe
OR
$6.0M
Foregone Revenue
(net loss)
OPTION A: Differentiate with Wi-Fi OPTION B: Match Competitive Pricing
$10.1M
Total Wi-Fi
Costs
$14.0M
Retention
Savings
$3.9M
Net Gain
Service Provider ended up ahead by $9.9M by differentiating with Wi-Fi
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