Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Key Vertical Managed Services
Business Models
16
Managed
Services
Stadiums
Connecting fans to social media
• Paid subscription to users,
as low as $7.95 / 24 hours
• Paid apps to access in-venue
premium content
• Ad-supported connectivity
• Opportunity for SPs: $3–5M
Transportation
Centers
Connecting frequent and
occasional travelers
• 30 second video every
30–40 minutes of access
• Subscription model for
higher speeds
starting at $4.95/hour
Retail
Connecting retail store customers
• Partner with retail chains
to provide Wi-Fi and
managed services
• Free Wi-Fi is offered
to retail customers in
exchange for analytics
and marketing
Hospitality
• Subscription models:
free access for value-hotels
and up to $5–30/day for luxury
hotels
• Tiered pricing model and
customized applications
available for VIP customers
Connecting hotel guests
and visitors
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